Sun, April 20, 2014

Monster Loyalty: How Lady Gaga Turns Followers...

“WE IDENTIFY WITH EACH OTHER. I SEE MYSELF IN MY FANS AND MY FANS SEE THEMSELVES IN ME. I CALL THEM LITTLE MONSTERS BECAUSE THEY ARE MY INSPIRATION.” —LADY GAGA   Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.   She’s one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community....
Categories: Biographies & Memoirs Business...

Item Information

ISBN: 1591846501
Publisher: Portfolio Hardcover
Manufacturer: Portfolio Hardcover
Language: English
Format: Hardcover
Pages: 224
US Salesrank: 39425
Check Availability | View MARC Record
Author Bio: